What’s In RevOps?

RevOps consists of ten interrelated disciplines that are essential to sustained revenue growth.

 

Hiring

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Getting the right people onboard requires knowing the profile of people you need and a process to recruit, interview, and extend competitive offers to a lot of them every quarter.

 

Coverage

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Good coverage requires knowing your TAM, number of people needed, what products they sell, how territories are defined and assigned, and how teams will collaborate with minimal conflict.

Career Development

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Setting clear and compelling career paths and development plans is critical to recruit and retain good talent, build bench strength, and develop a pipeline of managers to lead a growing number of teams.

 

Compensation

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Salespeople love to make money with commissions and incentives. Figure out what you want them to do, how they can achieve it, and how much you want to pay. All in the most simple way possible.

Performance Management

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Teams consistently hit revenue goals when they know what activities and behaviors drive success, have realistic targets, receive timely and transparent reports, and are held accountable.

 

Enablement

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To enable reps you must onboard, refine selling skills, expand product expertise, utilize an effective sales process, help sellers access the right content, and measure the impact of investments.

 

Deal Support

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Increase the productivity and happiness of salespeople, boost gross margins, and reduce risk through efficient support teams for proposals, pricing models, discount approval, and contract approval.

Process Improvement

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Identify and prioritize the plethora of process gaps that slow reps down, puzzle prospects, and delay closing deals. Redesign and automate wherever possible.

Cross Functional Support

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Every department wants to support sales, but most don’t know how. Share problems, find root causes, jointly build solutions, and communicate.

 
 

Tech Stack

 
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Understand the RevOps tech stack landscape, identify the solutions required for your stage of growth, and evaluate an exploding array of vendors to find the that meets your requirements and budget.

 
 

The more centralized these are, the more effectively they work together.